“Everyone wants to see themselves in the story. if you see yourself in the story … You have a powerful sense of who you are.”
Effective storytelling is about creating connection — it’s about evoking emotion, challenging perception, and inspiring action. The next time you’re staring at a blank screen or drafting a new campaign on paper, ask yourself: Are you ready to deviate from what came before?
Remember, audiences forget content when it becomes predictable. Break the pattern — invite them to direct their own experience in your narrative that not only entertains but also informs, inspires, and leaves a lasting impression.
