Advocacy.

“Power concedes nothing without a demand. It never did and it never will.” – Frederick Douglass

Advocating for a compelling issue or worthy cause is a losing battle if nobody hears what you’re championing or knows why they should join you! We’ve got three tips for more effective advocacy:

  1. The most effective campaigns choose one core message with a call to action that is concrete, actionable, and doesn’t interrupt residents day-to-day lives.

  2. In these days of information overload, choose a message that’s appealing and simple to understand.

  3. Be innovative. Take a look at Global Citizen. Their platform makes it easy to learn about issues, take action, and join a community committed to the social change they’d like to see.

Here's how an advocacy approach works (4 min. video)

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